See which ads truly fill the appointment book.
Meta and TikTok under-report your bookings by about a third — so the package ad quietly carrying your month looks like a loser and gets cut. Spa Owner HQ runs the whole day spa — massage, facials, body treatments, gratuity-aware payouts — and tracks every appointment server-side.
You spend on Meta and TikTok every month. You can't see which ads book appointments.
You promote your seasonal facial package and a massage day-pass offer — and the ad manager's numbers look soft. They are wrong. iOS App Tracking Transparency, Safari ITP, and ad-blockers drop about a third of pixel events, so the ad that actually fills your book looks weak and gets cut. Spa Owner HQ fires server-side Meta Conversions API and TikTok Events API on every booking, so each massage and facial appointment traces back to the ad that earned it.
- Server-side CAPI fires on every booking — even when the pixel is blocked
- Every massage and facial appointment ties back to the ad that drove it
- Monthly truth tile: pixel-reported vs. reality, with real dollars attached
- Stop cutting the package ad that is quietly carrying your month
Meta's algorithm is only as smart as the data it gets. We feed it the signal other tools hide.
Most attribution stops at "did they convert." We tell Meta's Andromeda model which customers are worth chasing, which look-alikes to avoid, and which channels actually deliver high-value bookings. Better signal in → your spend shifts toward your real best customers.
Other tools tell Meta what someone paid today. We tell it what they'll spend over two years.
Every time a day spa booking completes, we compute that customer's expected lifetime value — past spend × visit cadence × recency × tier — and pass it to Meta as the predicted_ltv signal. Andromeda's value-bidding then pours your spend toward the customers who actually compound.
When a day spa booking cancels or no-shows, we fire a custom CAPI event with that customer's match keys and value=0. Andromeda uses it to depress lookalikes of low-quality bookers.
Every conversion carries the original utm_source and utm_campaign that brought the visitor in — Andromeda learns which channels deliver high-LTV bookings, not just any booking.
Email, phone, fbc, fbp, IP, user agent, external ID, first name, last name, city, state, zip, country, DOB, gender — all hashed server-side. The more keys per event, the more Andromeda actually learns from your spend.
Most "ad attribution" tools ship the basic 5 customer fields. Owner HQ ships all 10 — plus predicted LTV, plus negative signals, plus first-touch UTM. Your Meta and TikTok ads get smarter every single week.
Built for your day spa.
Spa Owner HQ ships pre-loaded with the way a day spa actually runs — massage, facial, and body-treatment scheduling with gratuity-aware therapist payouts — so your guests and your team are taken care of from day one.
- Swedish Massage (60 min)$110
- Deep Tissue Massage (90 min)$150
- Classic Facial (60 min)$125
- Hot Stone Body Treatment$175
Spa Owner HQ never makes you translate. In your day spa, the people you serve are guests, your team are therapists, and every booking is a appointment.
Service categories, durations, and the rebook cadence all arrive tuned for a day spa — so the calendar, the automations, and the AI all use words your guests expect.
Everything the shop needs. In one app.
Tips are tracked on every appointment and flow into therapist payouts correctly — no spreadsheet reconciliation at the end of the week.
Owner, Manager, Therapist, Front Desk, and Guest each get their own screen — financials stay with the Owner, the day's appointments go to the therapist.
The Owner assistant explains revenue swings; the therapist assistant drafts treatment notes; the front desk assistant runs the calendar.
Your spa phone number and your existing payment processor stay exactly as they are. We wrap around them — no rip-and-replace.
The first 100 shops pay $97/mo — for life.
Be one of the first 100 customers and lock in $97 a month for as long as you stay — every feature unlocked. After the founding 100, a single location is $150 a month. Either way you are covered by a 30-day money-back guarantee — if it is not right for your day spa, you get every dollar back.
Ready to see which ads actually book?
Start your free trial today. Keep your number, keep your processor, and finally run your day spa on numbers you can trust.